Online Video Opportunites: 2008

The proliferation of broadband internet access combined with easy-to-use video editing software and the success of user-generated content sites like YouTube, made it easy for B2B marketers to get involved in online video in record numbers in 2007. Momentum continues to grow in 2008, with more money being shifted from away from traditional media to support exciting new online opportunities.

While many B2B marketers repurposed existing content for their first online videos, 2008 looks to be an exciting year in which they look for ways to fully utilize the potential of online video, creating dynamic new product demos, compelling customer testimonials and more.

The video below created by LoSasso Advertising in Chicago talks a bit more about online video and opportunites presented by Web 2.0.