Tuesday, July 21, 2009

The LoSasso New Media Blog has Moved - Come Check it Out

If you're interested in cutting edge information on interactive marketing, search engine marketing social media and how to use these tools to benefit your business. Visit our "new" blog, now called "iDrive Interactive: the Blog" at http://www.losasso.com/iDrive/

Make sure to look for our dynamic Search Engine Marketing videos the "LoSasso SEM Minute" featuring search engine marketing specialist Mike Hernalsteen - like this post on Meta Descriptions and Keywords - http://www.losasso.com/iDrive/2009/07/15/sem-minute-meta-descriptions-and-keywords/

Stop by the new blog and subscribe to the feed.

Monday, September 29, 2008

The Sub Prime & Financial Crisis For Dummies

The finacial crisis and resulting bailout is a sad state of affairs not matter how you slice it, but this will help explain the mess, and at least make you laugh a bit.

Subprime Primer
SlideShare presentation or Upload your own. (tags: moralhazard basics)

Monday, August 4, 2008

Dollar Falls - Profits Rise

This is a great link to a story NPR ran on the 8/4 telecast that talks about how the downfall of the dollar has greatly helped American manufacturing. They interviewed a Cleveland automotive part manufacturer that has seen their profits increase during a time when the main economic forecast is bleak for the rest of the country.


Tuesday, July 29, 2008

Look for positives in these times

It is tough to find good economic news these days, but I can tell you from personal experience that there are strong markets in today's environment. Our agency has considerable business in the manufacturing sector, specifically, metalworking. The growth in markets including energy, aerospace, military and medical is strong. Our clients are busy, and their customers are busy. The export market is growing rapidly as well. We will soon be publisihing the results of some research conducted within this industry, and I am happy to report that there is optimism out there - even in a sector as beaten down as manufactring.

In a recent article in Newsweek, Robert Samuelson also shares some reason for confidence. His comments reinforce the reason that advertisers should stay aggressive during these times. The competition will likely pull back, the rebound will reward those who stay agressive.

(Excerpt from Newsweek)
The paradoxical thing about today's economy is its strength. No kidding. Consider all the hand grenades lobbed at it. Higher oil prices. The housing implosion. Large layoffs in affected industries: autos, airlines, construction, mortgage banking. The "credit squeeze" triggered by losses on "subprime" mortgages. Despite all that, the economy hasn't collapsed. It's merely weakened. Output in the first quarter of 2008 was actually 2.5 percent higher than a year earlier.

We are relearning an old lesson: The business cycle isn't dead. Prosperity's pleasures breed complacency and inspire mistakes that, in time, boomerang on financial markets, job creation and production. Just as expansions ultimately tend to self-destruct, so downswings tend to generate self-correcting forces. People pay down debts; pent-up demand develops; surviving companies expand. The Great Depression was an exception. The present economy would have to get much, much, much worse before it warranted the same appraisal. - Robert Samuelson, Newsweek

Wednesday, July 2, 2008

Make Blogging Count

Found this interesting article about blogging tips. Definitely worth a read.

Tips for Blogging

Monday, June 30, 2008

A Comprehensive RSS Tools Reference List

Found this great post on Mashable. It's a comprehensive list of RSS tools, tips, hacks etc. Anyone have any other good reference links like this one on other new media tools and technologies?

RSS Article

Mis suscripciones RSS
Photo by Torchondo
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Wednesday, June 25, 2008

e-ttention Deficit Disorder – RSScue Your Message from Info Overload

I’ve been in marketing for almost two decades. In those 20 years, the one thing I have never stopped hearing is the idea that "consumers are inundated with more advertising and marketing messages than they can handle," and that "it’s harder than ever to cut through the clutter and reach your customer."

Of course, these things are true. Consumers today are flooded with endless promotional messages – print ads, radio, TV, banner ads, spam email, e-newsletters, Amazon recommendations – the list goes on and on.

And with the arrival of every new electronic device or web application we have new ways to get and share even more information. Blackberries and iPhones, instant messaging, podcasts, You Tube, Facebook, MySpace, Twitter, Flickr, XML, RSS – many people quickly reach a point of information overload.

The good news about technology is that while it can foster information chaos, it also provides the tools to manage the cacophony.

Savvy marketers today know the power of blogging and the importance of RSS feed readers. They are one important way today’s information-saturated consumers are filtering out the noise online while letting through key pieces of information about things that really matter to them.

Whether it’s insights, entertainment, or offers they just can’t get anywhere else, you have to find the things that your customers really want or need in order to get them to subscribe to your RSS feed.

If you can get them involved – posting comments, suggestions or even complaints – you not only get your message out, you gain invaluable insights into what your customers are thinking – and more information about what they want.

If your customer adds your feed to their RSS reader, you instantly become a preferred provider. Someone that has been selected as worthy of keeping up with. Your message faces less competition and is automatically given greater credibility.

Its simple but powerful way to get a leg up in an information saturated world.
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