Wednesday, June 25, 2008

e-ttention Deficit Disorder – RSScue Your Message from Info Overload

I’ve been in marketing for almost two decades. In those 20 years, the one thing I have never stopped hearing is the idea that "consumers are inundated with more advertising and marketing messages than they can handle," and that "it’s harder than ever to cut through the clutter and reach your customer."

Of course, these things are true. Consumers today are flooded with endless promotional messages – print ads, radio, TV, banner ads, spam email, e-newsletters, Amazon recommendations – the list goes on and on.

And with the arrival of every new electronic device or web application we have new ways to get and share even more information. Blackberries and iPhones, instant messaging, podcasts, You Tube, Facebook, MySpace, Twitter, Flickr, XML, RSS – many people quickly reach a point of information overload.

The good news about technology is that while it can foster information chaos, it also provides the tools to manage the cacophony.

Savvy marketers today know the power of blogging and the importance of RSS feed readers. They are one important way today’s information-saturated consumers are filtering out the noise online while letting through key pieces of information about things that really matter to them.

Whether it’s insights, entertainment, or offers they just can’t get anywhere else, you have to find the things that your customers really want or need in order to get them to subscribe to your RSS feed.

If you can get them involved – posting comments, suggestions or even complaints – you not only get your message out, you gain invaluable insights into what your customers are thinking – and more information about what they want.

If your customer adds your feed to their RSS reader, you instantly become a preferred provider. Someone that has been selected as worthy of keeping up with. Your message faces less competition and is automatically given greater credibility.

Its simple but powerful way to get a leg up in an information saturated world.
Zemanta Pixie

No comments: