Tuesday, May 6, 2008

Social Media Lunch and Learn

We just had a good presentation at the agency about social media and its application to our industry and client base. Lots of good information was shared and interesting some ideas tossed around. A few notables for your consideration...more than 44% of the population in the U.S. are using some form of social media at least monthly - Attention marketers... it is NOT just the kids.

Media mogul Rupert Murdoch was quoted in Wired Magazine as saying "To find something comparable, you have to go back 500 years to the printing press, the birthplace of mass media… Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control."

We recently had an interesting social media experience with our Bonus Zone program for our client Brunswick. Our opt-in coupon program propelled Parker Bohn III into the Motel 6 Rolls to Riches torunament where he took first prize and won $150,000. Many thanks to a bunch of loyal Brunswick bowlers for giving him the opportunity!

With the pace of change in this industry, we should be evaluating our new media IQ every quarter. Are we making the progress we should be?

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